The Peach Jack Story…

Peach Jack Apparel is a family owned, dog-inspired, comfort driven apparel company operating along the Savannah River out of Evans, Ga. I’m Craig, my wife is Joanna, and we have a son named Sanders. Right now, Peach Jack is our side hustle with legacy building aspirations. My day job is in software development and Joanna works in the health care industry.

Joanna has always had an eye for style, and I grew up in the retail, marketing merchandise, and specialty product industry thanks to my dad. In March of 2020 we started toying around with the idea to combine forces and create our own apparel brand. We were looking to create an avenue that allowed us to control our own future, but didn’t quite know what our “brand” would look like. We knew our brand would be based on our life and our family. That was a given. Our roots are deep in our home state of Georgia, so we knew that would play a role (hence “peach”). “Jack” is for our furry family member that we haven’t told you about yet, our Jack Russell, Penelope. The Peach Jack logo was brought to life using her face as the inspiration!

Peach Jack Apparel simply would not exist without Penelope. She is, by the very definition, a rescue, and our family would not be complete without her. Winter of 2014, Penelope was abandoned in a wooded area as a puppy. By pure luck, Penelope was heard whimpering one night and was rescued by a friend. The friend was unable to care for a puppy, and Joanna, without hesitation, took Penelope in. She’s been with us ever since and we wouldn’t have it any other way!

Well, that’s our story. We’re stoked to share Peach Jack Apparel with you, but even more excited to see you #ShowYourPeach!